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2025
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11
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Shibuya Street Drinking Countermeasures Project: tackling nuisance street drinking with startup technology

The Shibuya Innovation Institute (SII) will run a proof of concept with startup companies as part of the “Project to Address Public Drinking” launched through a public-private partnership between Shibuya City and private enterprises Tokyu and NTT East.

1.Project Objectives

This initiative aims to collect data and implement safety measures to develop policies that provide a safer and more comfortable environment around Shibuya Station, thereby enhancing the well-being of local residents.

The project will demonstrate new approaches that could become standard solutions for urban social issues. These approaches are supported by Shibuya City’s declaration of aiming for "zero nuisance public drinking.”

2.Background

Public nuisance drinking has become entrenched around Shibuya Station, leading to escalating problems such as litter and noise pollution. Consequently, an ordinance prohibiting year-round alcohol consumption in public spaces came into effect on 1 October 2024. However, individuals drinking on the streets continued, necessitating nightly patrols.

Therefore, it was decided to explore new solutions by utilizing startup technology, while also enhancing the efficiency of existing security measures through collaboration with the existing countermeasure team.

3.Project Overview

This project will utilize behavior recognition AI to assess the current situation of street drinkers and enhance security efficiency with the cooperation of the Shibuya Centre Shopping District Promotion Association.

Security cameras will be installed on streetlights around Shibuya Station to detect lingering individuals, such as those drinking alcohol on the streets.

By sharing anonymized information with patrol teams in real time, we aim to reduce the number of such individuals and enhance the efficiency of security operations.

4.Participating Organizations and Roles

Tokyu: Overall progress management and coordination

NTT East: Provision of ICT-related technology and services

Ajira: Installation and management of security cameras, data analysis using behavior recognition AI

VIE: Investigation of support for voluntary restraint requests using neuro-music

Shibuya City: Briefing relevant organizations, supporting permits and approvals, coordination with patrol teams

SII: Briefing relevant organizations, supporting permits and approvals, coordination with Shibuya City departments

5.About the Shibuya Innovation Institute

The SII is a public-private-academic-civil co-creation organization. It aims to realize the future outlined in the Shibuya City Basic Concept by fostering Shibuya Ward's unique innovation culture through support for startups and projects. This endeavor seeks to enhance the wellbeing and civic pride of Shibuya residents.

URL: Shibuya Innovation Institute

6.Other

This project utilizes AI analysis services from Ajira to detect lingering individuals. For details on the detection method, please see here.

Contact

Enquiries regarding this project:

Shibuya Innovation Institute (General Incorporated Association)office@shibuya-ii.or.jp

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